Professional Trajectory

24 years of GTM leadership and revenue engineering.

2025 - Present

Digital Revenue & Marketing Director (Global)

GEC Media Group • Dubai

  • Architected three AI-driven product lines (Channel Pulse, Demand Spark, Engage Flow).
  • Direct oversight of marketing operations across six global business units.
  • Generated $350K+ early-stage pipeline.
AI StrategyRevOpsProduct Marketing
2024 - 2025

Global Marketing Director

TRIO & SAFES • Dubai

  • Scaled B2B SaaS to 500+ MQLs/month with 40% demo activation.
  • Built AI-powered demand system.
  • Led 17-member international team.
B2B SaaSDemand GenerationTeam Leadership
2023 - 2024

Regional Marketing & CX Manager, MEA

Ensure Services (Redington Group) • Dubai

  • Executed demand-generation campaigns driving 15% customer retention uplift.
  • Built marketing funnels generating $250K+ quarterly opportunities.
Customer ExperienceMarketing Funnels
2017 - 2023

Channel Marketing Manager, META

Hewlett Packard Enterprise (Aruba Networks) • Dubai

  • Owned channel GTM strategy for META region across 55 partners.
  • Influenced $45M+ annual pipeline.
  • Managed $2M MDF budget with 12× ROI Achievement.
Channel MarketingMDF ManagementStrategic Alliances
2013 - 2017

Program Marketing Manager - Value Division

Redington Value Distribution • Dubai, UAE

  • Managed GTM strategies for 42+ Top IT brands (HP, Microsoft, IBM, Cisco, Oracle).
  • Executed demand-gen activities with 15X-20X ROI consistently.
  • Led return to GITEX 2014/15 for Redington Gulf with huge success.
  • Executed 200+ events annually across MEA region.
Distribution MarketingMDF OptimizationEvent Scaling
2012 - 2013

Ecommerce Manager

Danube Direct • Dubai, UAE

  • Led E-commerce business startup for Danube Group.
  • Optimized site from 0.33% to 2.44% CTR via SEO/SEM overhaul.
  • Grew conversion rate from 0.03% to 0.87% through UX optimization.
  • Managed Facebook engagement levels at 46% of fan base.
Ecommerce StrategyConversion OptimizationSEO/SEM
2008 - 2012

Field & Channel Marketing Lead (EEMEA)

Tripp Lite • Dubai, UAE

  • Increased new business enquiries to $1.6M within 6 months.
  • Secured BBC World coverage for 2 consecutive years in Middle East Business Report.
  • Launched channel loyalty program resulting in 23% sales uplift.
  • Managed marketing operations across Eastern Europe, MEA, and India.
Field MarketingPRChannel Loyalty
2006 - 2008

Global Marketing & CRM Lead

Topaz Energy and Marine • Dubai, UAE

  • Responsible for Marketing Management for all 6 Business Units of Nico International.
  • Led rebranding initiative and large-scale rebranding events.
  • Implemented CRM system for business performance tracking and MIS.
RebrandingCRM ImplementationMIS Reporting
2003 - 2006

Head of Marketing

Technical Resources LLC (Albwardy Group) • Dubai, UAE

  • Managed marketing for 7 business units and created an in-house ad agency (20% cost saving).
  • Played key role in Technical Resources winning the Dubai Quality Appreciation Award.
  • Implemented Oracle-based CRM (Visit Track) to synchronize sales team operations.
MarTech InfrastructureCost OptimizationQuality Standards
2000 - 2003

Marketing Manager - North American Markets

Amtel Security Systems • Remote

  • Led Product Management for Wireless Fleet Monitoring system for US markets.
  • Managed conceptual marketing campaigns and support materials for US offices.
  • Executed pre-sales analysis and prospect hit list generation for construction industry.
Product ManagementInternational GTMPre-sales Analysis
1998 - 2000

Early Career: Sales & Marketing

Prime Infotech / P-met High Tech • India

  • Managed distribution channel development for industrial chemicals across 5 Indian states.
  • Achieved sales targets for key accounts like BHEL, BALCO, and NTPC.
  • Handled marketing for computer training and software development divisions.
Channel DevelopmentKey Account Management